LULU GUINNESS

GRAPHIC DESIGN PORTFOLIO

I joined Lulu Guinness team in October 2015 as a full time graphic designer. Lulu Guinness is a London based global luxury brand famous for novelty and quirky handbags, especially the iconic lips clutch.  

 

This exciting and challenging role of only inhouse graphic designer has been an revolutionary step in my fashion career. Not only I developed my proficiency in graphic design for a luxury brand, but also gained valuable experience and knowledge of ecommerce, systems (Magento, Dotmailer) marketing and art direction in extremely fast paced industry.

ONLINE

EMAILS, LANDING PAGES, NEWSLETTERS

PRINT

POS, LOOKBOOKS, STATIONERY

CAMPAIGNS

SPECIAL SEASONAL PROJECTS

Covent Garden store

My illustrated Naughty Or Nice characters for Christmas 2015 campaign were part of visual merchandising in all Lulu Guinness mainline stores.

Naughty or Nice illustrations

2015_christmascard_GLITTER

Modern Day icons - logo / branding

Modern Day Icons - logo design

Modern Day Icons - email

GIF - Backpack campaign

Culture cloud Wellness

Landing Page design for wellness edition.

Wellness - email

GIF - Press Day

Chinese New Year - GIF

GIF

Halloween GIF

Surge in sales

Since I joined the brand there has been a significant surge in sales, I am happy to think I contributed to commercial success of the brand as part of the team.