LULU GUINNESS

GRAPHIC DESIGN PORTFOLIO

I joined Lulu Guinness team in October 2015 as a full time graphic designer. Lulu Guinness is a London based global luxury brand famous for novelty and quirky handbags, especially the iconic lips clutch.  

 

This exciting and challenging role of only inhouse graphic designer has been an revolutionary step in my fashion career. Not only I developed my proficiency in graphic design for a luxury brand, but also gained valuable experience and knowledge of ecommerce, systems (Magento, Dotmailer) marketing and art direction in extremely fast paced industry.

ONLINE

EMAILS, LANDING PAGES, NEWSLETTERS

Screen Shot 2016-07-26 at 14.54.04
Screen Shot 2016-07-26 at 14.54.04
Email Product layout
Email Product layout
AW16 Email
AW16 Email
LFW SS17 mailer
LFW SS17 mailer
Screen Shot 2017-01-05 at 23.15.53
Screen Shot 2017-01-05 at 23.15.53
Email - Oscard
Email - Oscard
Screen Shot 2016-07-26 at 15.01.22
Screen Shot 2016-07-26 at 15.01.22
Email - Fashion Week
Email - Fashion Week
Banner
Banner

PRINT

POS, LOOKBOOKS, STATIONERY

Window template - Covent Garden
Window template - Covent Garden

Vinyls - Instore POS
Vinyls - Instore POS

Prop design
Prop design

Window template - Covent Garden
Window template - Covent Garden

1/7

CAMPAIGNS

SPECIAL SEASONAL PROJECTS

Covent Garden store

My illustrated Naughty Or Nice characters for Christmas 2015 campaign were part of visual merchandising in all Lulu Guinness mainline stores.

Naughty or Nice illustrations
2015_christmascard_GLITTER
Modern Day icons - logo / branding
Modern Day Icons - logo design
Modern Day Icons - email
GIF - Backpack campaign
Culture cloud Wellness

Landing Page design for wellness edition.

Wellness - email
GIF - Press Day
Chinese New Year - GIF
GIF
Halloween GIF
Surge in sales

Since I joined the brand there has been a significant surge in sales, I am happy to think I contributed to commercial success of the brand as part of the team.