LULU GUINNESS
GRAPHIC DESIGN PORTFOLIO
I joined Lulu Guinness team in October 2015 as a full time graphic designer. Lulu Guinness is a London based global luxury brand famous for novelty and quirky handbags, especially the iconic lips clutch.
This exciting and challenging role of only inhouse graphic designer has been an revolutionary step in my fashion career. Not only I developed my proficiency in graphic design for a luxury brand, but also gained valuable experience and knowledge of ecommerce, systems (Magento, Dotmailer) marketing and art direction in extremely fast paced industry.
ONLINE
EMAILS, LANDING PAGES, NEWSLETTERS
Screen Shot 2016-07-26 at 14.54.04
Email Product layout
AW16 Email
LFW SS17 mailer
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Email - Oscard
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Email - Fashion Week
Banner
POS, LOOKBOOKS, STATIONERY
Window template - Covent Garden
Vinyls - Instore POS
Prop design
Window template - Covent Garden
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CAMPAIGNS
SPECIAL SEASONAL PROJECTS
 My illustrated Naughty Or Nice characters for Christmas 2015 campaign were part of visual merchandising in all Lulu Guinness mainline stores. |  |  |
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 |  Landing Page design for wellness edition. |  |
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 |  Since I joined the brand there has been a significant surge in sales, I am happy to think I contributed to commercial success of the brand as part of the team. |